https://www.thanh-duong.com/about daily 0.75 2024-04-30 https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/a2661229-c24c-458b-99ab-598917bb3f86/IMG_9697.jpg About - Pleasure to make your acquaintance My experience I've experience working as a design consultant at Deloitte Digital Finland. I've led the design team at Dash Design Hackathon 2020, volunteered at Slush Helsinki 2019. My strength: With a background in Business Marketing, I add to teams my ability to : carry out holistic and in-depth user research balance business requirements and project goals transform research findings into design opportunities collaborate with diverse teams My value: I'm a problem solver who love a challenge. Outside of work and school, I seek new experiences to grow and learn more to improve myself. I hunt for effective solutions by conducting thorough research with a human-centric focus in mind. I am fascinated by cognitive psychology and the power of unconsciousness. I stay curious with my ears and eyes open to learning new things daily as I believe there are always lessons to be learned all around us. https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/a4a79f69-10db-48ca-8a4e-4251e7e38853/20190613_130154.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/19be7e9c-f6cd-449b-92c5-956e4eb6524f/20191122_193244.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thanh-duong.com/internal-intranet daily 0.75 2025-08-25 https://www.thanh-duong.com/work daily 1.0 2026-03-24 https://www.thanh-duong.com/work/ez-wallet monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/d5abb685-b9ca-465e-8bb0-37ced8e7c76c/Frame+31s88.png Work - EZ Wallet - Designing Learn-and-Earn feature for a crypto wallet app https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1a2b5fa6-12d2-4d46-b43e-2fef346d4b25/Frame+3188.png Work - EZ Wallet - Designing Learn-and-Earn feature for a crypto wallet app https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/6363c2ed-66f6-4b89-9a5a-589f3b3cb779/Frame+12.png Work - EZ Wallet - Designing Learn-and-Earn feature for a crypto wallet app https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1f4b6b45-7608-46d9-b8f5-b39a04f16f04/Frame+31888.png Work - EZ Wallet - Designing Learn-and-Earn feature for a crypto wallet app https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/7ee4d010-d7ca-4527-9050-b599da683313/photo_6060106942812107768_y.jpg https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/988c81f9-2d65-4a57-a275-d09e1556027e/Persona+Light+%28Template%29.png https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/003b3d24-815b-4cc0-a177-e226c170d68f/Flow+EZ+Wallet+v01.png https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/40a3e86b-8a05-4925-b20c-25c8c187fa54/Flow+EZ+Wallet+v02.png https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/b218447d-87f8-4b85-b768-b0cb0d0d581f/Flow+EZ+Wallet+v03.png https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/f034021f-e735-48d1-a9e8-2973bcb7fe30/photo_6060106942812107812_y.jpg https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/9b5351ba-b388-4310-ab0e-f1de7e15757a/photo_6060106942812107811_y.jpg https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/28673d2b-1198-44d1-8f21-dbe847223947/Screen+Shot+2022-11-27+at+22.45.59.png https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/38337d33-b51c-40c9-927a-7e97897c09fd/Screen+Shot+2022-11-27+at+22.45.39.png https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/c92d1e0c-cac1-435d-94e1-5a4428b089fb/photo_6062358742625792743_y.jpg https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/c7901951-2ed9-4081-8de7-93f905c99b0b/MacBook+Pro+14_+-+1.png https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/b5edbde0-ba8a-4848-8eb0-f65ae31e2126/Onboarding-3.png https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/f8309664-f283-425c-aff7-3d027d1a3592/Start.png https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/81f40680-b631-4c5c-878a-770e12bd3b2a/Onboarding-1.png https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/0d21dda9-4a50-4d03-b540-8b633277677e/Onboarding-2.png https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/c0f0ee7b-bf1f-49f8-81cd-c66840de693c/My+wallet+-+Home-4.png https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/61bea710-3174-4195-9de0-48a3d5293d5f/My+wallet+-+Home.png https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/b13ca3f1-7c8f-4be7-99b7-612d59609b25/My+wallet+-+Home-1.png https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/82d386e3-e157-48dc-b7c1-bdf2bc7796df/My+wallet+-+Home-3.png https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/a45f1eec-a60e-4d90-a327-c8a75f7a1033/My+wallet+-+Home-2.png https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/fbf0d89e-9a7b-4f3e-b47b-48d7bb8917f2/Group+1044.png https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1829400f-a6ef-45b5-a154-87eb5d926f20/Device+Mashups.png https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/99d7c706-b161-4c7e-bccc-c998f0e69c87/Frame+3190.png https://www.thanh-duong.com/work/branding monthly 0.5 2022-01-19 https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/65461220-b785-458d-9962-3e922255bd04/Cramp+aid.png Work - Relieved - Skincare Brand Identity https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/31f6c842-2d25-4ab2-bfef-b8041d8f6517/Artboard+163+copy+2%402x.png Work - Relieved - Skincare Brand Identity https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/ac6eac9d-569a-44d7-8cd4-188c528cb03a/Pill+-+Bergamot.png Work - Relieved - Skincare Brand Identity https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/f3ef1f0d-057d-492c-9c3b-a38ab4614e66/Pill+-+Wild+Figtion.png Work - Relieved - Skincare Brand Identity https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/36787e0a-b87f-4203-ada8-699de3c658a9/Artboard+153%402x.png Work - Relieved - Skincare Brand Identity https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/7e1bfbf6-0d6e-448f-b3dc-0964638653f7/Artboard+163+copy%402x.png Work - Relieved - Skincare Brand Identity https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/518968b4-04e1-47bf-b113-a57eb85b4c3a/Wild+Figtion+spray1.png Work - Relieved - Skincare Brand Identity https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/e7949568-253c-4fab-9a87-6801ef29e81f/Fit+Spritz.png Work - Relieved - Skincare Brand Identity https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/bc27c30c-3deb-454d-bbe4-2f0f42d5faba/postArtboard+1.png Work - Relieved - Skincare Brand Identity https://www.thanh-duong.com/work/green-kitchen-app monthly 0.5 2021-07-22 https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1625782103785-X0E89GU7PNJ7ZZL1KXAZ/Group+54.png Work - Green Kitchen - Aspire to be the best app for vegetarians to share their cookings with the world https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626085263332-TIPI505A6PJHXMINQ07G/persona Work - Green Kitchen - Aspire to be the best app for vegetarians to share their cookings with the world - User persona The idea behind this app is the technological trend together with the needs of vegetarians and vegans. That's why the target group is best to be Millenials whose lives social media has become an important part. The research has shown the same need patterns for young people nowadays to stay motivated on their food journey. I want the app to help people, through the daily scrollings across social media, find good cooking tutorials and shop for ingredients without having to go through anymore steps. https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626084925972-DYFM8PXYDA8LFGEJ90PK/Group+98.png Work - Green Kitchen - Aspire to be the best app for vegetarians to share their cookings with the world https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626086367818-0N102T2BV2Q10JSRMG8Z/Userflow Work - Green Kitchen - Aspire to be the best app for vegetarians to share their cookings with the world https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626086569523-ZPAPX6VWIT1V8Z0HWXCY/image+2.png Work - Green Kitchen - Aspire to be the best app for vegetarians to share their cookings with the world - Impact Effort Matrix While brainstorming a variety of possible features, I analyzed the value of each idea based on user impact and development effort. FINAL FEATURES: Trailer videos for quick summary of the dish Interactive ingredient shopping list Follow and add friend feature to promote engagement with other people https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626087544303-SI7V3AKQ483X4XSJSXFW/Screenshot+2021-05-31+at+15.27+1.png Work - Green Kitchen - Aspire to be the best app for vegetarians to share their cookings with the world This is the users’ home view. They can view latest cooking videos and explore more https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626087525260-Y24J1WUQ7MLJB2PVYDZH/Screenshot+2021-05-31+at+15.28+1.png Work - Green Kitchen - Aspire to be the best app for vegetarians to share their cookings with the world Shopping list function and personal profile view https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626087688077-9R70Y2HDYU2MIHU1FJQ5/Wireframe.png Work - Green Kitchen - Aspire to be the best app for vegetarians to share their cookings with the world https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626088414878-KKCO7ZKIKF986YVQZZYV/image+4.png Work - Green Kitchen - Aspire to be the best app for vegetarians to share their cookings with the world User flow https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626089303708-I87FLNJMWGE7FKQ1XOCY/image+10.png Work - Green Kitchen - Aspire to be the best app for vegetarians to share their cookings with the world https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626089647833-KKWIV7IZWE5SS85Q6B0C/Frame+84.png Work - Green Kitchen - Aspire to be the best app for vegetarians to share their cookings with the world https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626089896733-PBTBSAVVLKUN362WLYWC/Screenshot+2021-06-17+at+15.32+1.png Work - Green Kitchen - Aspire to be the best app for vegetarians to share their cookings with the world Add an ingredient list https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626089942721-F8NKATY23G9N49OTXH4C/Screenshot+2021-06-17+at+15.32+2.png Work - Green Kitchen - Aspire to be the best app for vegetarians to share their cookings with the world View a cooking tutorial https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626090470516-SUYW8YJYAOOUAG8MX605/Flow.png Work - Green Kitchen - Aspire to be the best app for vegetarians to share their cookings with the world https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626090939439-1JR1W51JD5HX1K0DV05Y/Group+108.png Work - Green Kitchen - Aspire to be the best app for vegetarians to share their cookings with the world https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626091550770-VH5S0VW9FPNHXDEJMGDH/Group+106.png Work - Green Kitchen - Aspire to be the best app for vegetarians to share their cookings with the world https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626092927439-A8XDMHUSQIXU1RIUSRY6/Group+109.png Work - Green Kitchen - Aspire to be the best app for vegetarians to share their cookings with the world https://www.thanh-duong.com/work/asta-web-design monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626134342511-DTP95202TXZ7M8EVTJ2Z/persona.png Work - ASTA - User research and redesign project for a student website of a local university - ”Registering for courses is quite confusing because there are many sections indicating where I can see the courses, but I cannot press or perform any action on those sections. And sometimes I got confused by the naming systems of the web. Takes me quite a few clicks back and forth to finally finish my task” ”Registering for courses is quite confusing because there are many sections indicating where I can see the courses, but I cannot press or perform any action on those sections. And sometimes I got confused by the naming systems of the web. Takes me quite a few clicks back and forth to finally finish my task. https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626134313428-3E8MBO6U08SMUGUUE99T/Empathy+map.png Work - ASTA - User research and redesign project for a student website of a local university Empathy map: how Erik think, feel, do and say about the product https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1627735508676-KM1D35YZFV60WQZZ1KRG/Design+audit.png Work - ASTA - User research and redesign project for a student website of a local university https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626208491074-V9MZYQH8334UM5WDERW2/Flow.png Work - ASTA - User research and redesign project for a student website of a local university Key navigation point would be between Home, Study plan, Courses, Student Registry, Order Certificates and Instruction. Mostly, students can find more options further down Study Plan and Courses and see detailed information relating to their programs. More customisations can also be done on the Home Screen. This is a huge break through out of the existing flow as it clearly show the most important features that students need right at the navigation bar. https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1627735999166-UESM9GO1T9XP6ZT45TF3/Group+29.png Work - ASTA - User research and redesign project for a student website of a local university - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626207811188-0BNIAMJ4DLBRX9CLIED3/image+6.png Work - ASTA - User research and redesign project for a student website of a local university https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626211798512-G2LZQET2IRYL3FOTGDI9/Group+34.png Work - ASTA - User research and redesign project for a student website of a local university https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626212033540-GCWYMA5DORZ3CQ9RA7CM/Group+32.png Work - ASTA - User research and redesign project for a student website of a local university https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626212214102-UHE3H4600A07VJLFUF7X/Group+33.png Work - ASTA - User research and redesign project for a student website of a local university https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626208184220-32ITBYFUNIDXXX2OUF42/Macbook+black.png Work - ASTA - User research and redesign project for a student website of a local university https://www.thanh-duong.com/work/skills-app monthly 0.5 2021-07-20 https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/d2aa53b6-c1e5-486e-885e-2c382bbc7efe/Giraffe.png Work - SKILLZ App - Qualitative Research and Prototype for a matchmaking tool https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/7655e9bd-9509-4ad4-a1a6-5ce57aff5c1f/Crocs.png Work - SKILLZ App - Qualitative Research and Prototype for a matchmaking tool https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/ad73aeea-07b3-455b-8ce5-64e7e5d0f045/Deer.png Work - SKILLZ App - Qualitative Research and Prototype for a matchmaking tool https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/2ee00e2d-225d-4a13-999a-68b6849403ef/Shark.png Work - SKILLZ App - Qualitative Research and Prototype for a matchmaking tool https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626783471220-4CCTG6EJ4B2PDLIK6Y1H/Questionnaire+results Work - SKILLZ App - Qualitative Research and Prototype for a matchmaking tool Questionnaire result: impression of the employees on the curent upskilling culture at the company https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626791390092-VW9OEW1S1CIA6FMN8F8K/Screenshot+2021-03-29+at+16.27+1.png Work - SKILLZ App - Qualitative Research and Prototype for a matchmaking tool We started putting persona on our Infinity Map as we want to clearly think and see through our users’ eye. https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626791413374-2I3YFEQKGNOJZXK8AZ8E/Screenshot+2021-03-29+at+16.32+1.png Work - SKILLZ App - Qualitative Research and Prototype for a matchmaking tool We grouped similar ideas and formed a complete statement that can portrait the needs of the company's employees. We then placed these statement on an Impact-Effort matrix to choose which one we should focus on. The Green Stickers are the area that we can improve to solve the problem. The Red Sticker is more difficult and is out of scope for this project. https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626792926491-W4MHZIADE8UP3NL8GTL9/Group+35.png Work - SKILLZ App - Qualitative Research and Prototype for a matchmaking tool https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626794535096-CFYIPKQZPRT5LL3ODBGV/User+flow.png Work - SKILLZ App - Qualitative Research and Prototype for a matchmaking tool https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626794806007-4W1HP5FAAIN4P8XN38DQ/image+1.png Work - SKILLZ App - Qualitative Research and Prototype for a matchmaking tool - Introducing wireframing kit We used the free Contra Wireframing Kit created by Vijay Verma for the Figma prototypes. Having a template allow the team to focus more on the content and still makes the prototype look decent for testing. https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626807809985-URN4SYGJAN3L3Q3F52GD/Group+1818.png Work - SKILLZ App - Qualitative Research and Prototype for a matchmaking tool - Make it stand out Profile customisation - a friendly and human touch to the app https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626800129817-KF1PL8G5UWKYE9ND7Q8U/Screenshot+2021-04-09+at+13.13.56.png Work - SKILLZ App - Qualitative Research and Prototype for a matchmaking tool Five participants who were part of the previous interviews during the research phase agreed to be our usability testers. Each people was given 30 minutes to complete a specific set of tasks by navigating through the prototype(s). Some of the tasks were: Browse around the home screen and tell us what you think. You want to have a coaching session with Penny Tinky, how do you do that? You cannot find a suitable time via the suggested time slots. What do you do? Check your profile to verify the booking and check for all related materials https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626801046441-6K0S82IL1WVC203K71SG/Group+39.png Work - SKILLZ App - Qualitative Research and Prototype for a matchmaking tool User flow https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626809219175-FPIS1BYFR2XZEUIXVI8J/Frame+1817.png Work - SKILLZ App - Qualitative Research and Prototype for a matchmaking tool - Communication is pivotal Communicate early and regularly with stakeholders and users can save you a lot of guess work. Due to limited time allowed, the usage of existing Figma wireframing kit really help boost up the flow and allow every member to design consistently. There are many well-known UI patterns and designs out there, but few are align with the company's existing system and needs. The team can certainly create our own design, but it would be counter-intuitive to do so as the company will have to change the design to suits their own design system anyways. The client gave postitive feedback during usabiity testing saying that this gives them a better understanding of our concept. Testing is very crucial. The team tested the wireframes with the users even though some of the design were not finished. It is better to fix major issues relating to user flows or sitemap early on so that you don't waste your time designing the wrong thing. https://images.squarespace-cdn.com/content/v1/60e75210c68b9a503fe1c7e4/1626809295639-UDK6RFL0FN1F9NQ9K2K8/Frame+1819.png Work - SKILLZ App - Qualitative Research and Prototype for a matchmaking tool - Exceptional time calls for exceptional solution. Post- pandemic value has been taken into account since the beginning of the design process The coaching relationships that used to be established in the workplace spontaneously or by asking for help during the workday are not happening anymore. The concept that the team presents is for everyone to use no matter the time and place and it has also made searching for help and reaching out to people much easier. No one should feel incapable or uncomfortable when investing their time in coaching activities. Nonetheless, the team is positive that an increase in learning motivation, promoting an open and knowledge-sharing environment, and providing visibility to the coaching benefits will be realised as the potential value of this project. The increase in work quality, saving time, and cost-savings also proves to be an advantage of this project.